Aussie-Shop

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Overview

Introduction

It is often tough to return to your home nation after experiencing life in another country. You always think back on your time there and feel sentimental about it. Furthermore, you are an expatriate living far away from your native country and may experience homesickness from time to time. One of the best ways to recall a nation and all the good times you had there is through food; taste and memory are inextricably linked.

Previously

The previous study's survey revealed a fairly clear picture of what customers expect to find in an e-shop. After then, the design will be directed in this manner and will correspond to the following outcomes:

  • Large choice of categories
  • Search bar always visible
  • Shopping cart always visible
  • Slider on the homepage
  • Have an infinite scroll in product pages
  • See all informations on a product sheets
  • Have at least a mobile and desktop design

Sitemap

User journey

Persona 1

User Journey map 1

Persona 2

User Journey map 2

Prototype development

Home page

Header and secondary menu

  • Logo
  • Search bar
  • My Account with a pop-up for connection
  • Country
  • Fixed on the top

Primary menu

  • Display Categories
  • Pack Category highlighted by disruption
  • Fixed on the top

Slider

  • Display and advertise products
  • Number of the slides displayed in the dots

2 blocs

  • Allowed to make links to important pages

Sliders products

  • Display specificts products
  • Contrasted background for highlight the section of best sellers
  • Hover on the image product for access to it directly
  • Quick look on the rating

Footer

  • None important informations
  • Display social media links
  • Display page links
  • Display Account links
  • Display possible payments
  • Display website rating

Category page

Title of the category

Breadcrumb

  • Allow to navigate trough the sections

Sorting menu

  • Sticky menu for allow it to be display all the time
  • Allow to select and sorte the products
  • Dropdown menu for more visibility

Products

  • Display based on the sorted options
  • Hover on the image product for access to it directly
  • Possibility to add to the cart quickly
  • QUick look on the rating

Product page

Image bloc

  • Display different images of the product
  • Possibility of zoom
  • + icon for see all the images

Order bloc

  • Sticky bloc always visible
  • Display the price
  • Display the rating and a link to see it
  • Possibility to change the quantity
  • Add to the cart button contrasted
  • Link to the shipping fees

Description of the product

Allergies icons

  • Allow to see if the products can suite to some allergies
  • Hover display the legend

Quick button

  • Anchors linked to the section of the page
  • Allow you to navigate to the information needed

Reviews section

  • Anony comments
  • Display a rating with stars
  • Display several review on the product only

Create account page

Divided on sub-form

  • More comfort for display
  • Show clearly which informations is used
  • Place holder inside the form
  • Star to indicate mandatory fields

Payments options

  • Choice of selection
  • Form adapted to the paymeny

Buttons

  • Contrasted for showing the most important one
Desktop Demo in Figma Mobile Demo in Figma

User flow

User 1

Claude is visiting Aussie-Shop for the first time and looking at the products to buy.

User 2

Martha is a regular user of Aussie-Shop and want today order again.

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