Logo and brand Design: Drillog

The project

The purpose is to create a new visual identity. A new logo have to be designed as well as a guidline book which is marching with the Drillog's products.

Mission Statement

The drill-shaped pen nib, the symbol of DRILLOG, was designed by the craftsmen of Sion Ltd. and was created through repeated prototyping and research using Japan’s most advanced technology and machines.

Precision, effort, and efficiency are the concepts behind this tool. But also to be a medium through which everyone may express their emotions.

It can be found in the brand name “DRILLOG”. It is a coined word made by combining the word “DRILL,” which is also a cutting tool and means repetition and training, and “DIALOG,” which means conversation.

Logo

The pattern recognition is utilised for identify the pen shape. It is emphasised by the colour contrast between black and white. The space around the pen highlights the nothingness while drawing our attention to it. Everything has been placed in a circle, for represents a positive emotional message and promotes a sense of harmony. It is reinforced by the colours that surround the circle. Each of these colours represents emotions. The Gestat principles are used and produces a horizontal line, which provides us a sense of movement and continuity. Overall, the predominant colour on this logo is black, which expresses power, control, and elegance. Finally, the red chosen for the Japanese letters gives the passion, courage, and concentration. This is necessary to simulate the attention at the end of the lecture.

Primary Logo

The main logo is large and may be used on a variety of layouts and banners. For a dark backdrop, there is a reverse version.

Secondary Logo

The secondary logo is more compact and can be used in place of the primary logo when the primary logo shape does not match the layout. For dark backgrounds, a reverse version is also available.

Wordmark and brandmark

The logo is also available as a single wordmark for layouts and sizes where the stacked logo does not fit.
The brandmark can be used independently for social media or other purposes where the name is not necessary.

Colours

The colours represent the unification of all the emotions. This sequence have to be found on a line or a circle.

• Red: Vitality
• Pink: Affection
• Orange: Creation
• Yellow: Friendship
• Lime: Peace
• Green: Honesty
• Blue: Tryth
• Black: Elegance

Typefaces

The headers typeface is inspired by Japanese Shodo art and combines well in contrast with the other typeface: Avenir. The other components are a declinaison of Avenir typeface, which is more precise and contemporary.

Graphic elements